A name change sounds like a new logo and a new sign on the van. In practice it touches everything a client sees: the website, the emails, the paperwork that lands in their inbox the day they sign.
Gilbert Construction started life as Tier. Here’s how we built a website to match the standard of their finish, carried it across to the new name, and what any business thinking about a rename can take from it.
A decade of graft
Gilbert Construction is a high-end residential builder based in Patcham, on the northern edge of Brighton, founded by Charlie Gilbert. Charlie trained in carpentry and construction management and spent around a decade on commercial and premium residential projects before going it alone.
The firm takes on full refurbishments, extensions, bespoke fit outs and new builds across Brighton and Lindfield, working hand in hand with architects, designers and homeowners.
The brief: as considered as the homes
For a builder like this, the finish wins the work. So the website had to feel the same way: calm, premium and confident, never shouty.
Three jobs mattered most. Put the finished projects up front, reassure the architects who send work their way, and make getting in touch effortless.
The work spoke for itself. The website had to learn to.
Built from the brand they already had
Gilbert already had a strong brand of its own, so we didn’t reinvent it. We built the whole look from it: deep navy, a restrained palette and elegant serif type that steps back and lets the photography do the talking.
Like every site we make, it was built from scratch. No template, nothing that could be swapped onto another builder’s name.
Let the projects do the selling
An Our Projects showcase on the homepage shows each job’s location, scope and status, from finished fit outs to a new build still in progress. Behind it sits a full portfolio with a dedicated page for every build, so the quality can be seen up close.
An About page tells the company’s story and introduces Charlie as founder. On every page there’s a clear call to action, a simple enquiry form, office hours, the phone number and the Patcham office.
Clients don’t buy a builder. They buy the finish they can see.
Tier becomes Gilbert
When Tier became Gilbert Construction, we moved the website across to the new name so nothing was lost along the way. The client paperwork came with it too.
That paperwork matters more than people think. We’d designed an onboarding PDF that new clients receive when they sign up, so the first impression after the website is just as polished. A rename that stops at the homepage leaves clients holding documents with the old name on. Theirs didn’t.
What happened next
Since launch, Gilbert Construction has seen a surge in enquiries. Just as importantly, the website gives the firm a more professional presence when it pitches for bigger work, helping it win larger, architect-led projects.
We host the site and look after it month to month: keeping it secure and up to date, and adding new projects as they finish.
Gilbert shows that a name change doesn’t have to mean starting again. Done properly, the new name inherits everything the old one earned.
Renaming, rebranding or just ready for a website that matches the standard of your work? STKR Studio is a small studio in Brighton. We design and build websites from scratch, handle the search setup and look after everything once you’re live.